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OnePlus co-founder Carl Pei launched the name of his new consumer technology venture, 'Nothing', on Wednesday (January 27). The London-based company will be bringing out its first line of smart devices in the first half of 2021.
Pei's venture has raised seed financing of about USD 7 million, equivalent to around Rs 51.4 crore. Indian entrepreneur Kunal Shah is one of the investors in the new company.
In a statement, Pei said that a sufficiently advanced technology should fade into the background for its users and feel like 'nothing' to them. The mission of this new venture is removing barriers between people and technology so as to bring about a seamless digital future, he said.
"It's been a while since anything interesting happened in tech. It is time for a fresh breeze of change... We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing," said Pei, in his statement.
In its initial financing of USD 7 million, Nothing has among its investors such names as Kevin Lin (co-founder of Twitch), Tony Fadell (Principal at Future Shape and Inventor of iPods), Casey Neistat (YouTuber), Josh Buckley (CEO of Product Hunt), Steve Huffman (CEO of Reddit), Liam Casey (founder and CEO of PCH), and Paddy Cosgrave (founder of Web Summit).