'Poor' is a not just number, they are living people, there are hundreds of helpless families: Rahul Gandhi
Indian telecom giant Airtel and Amazon have joined hands to launch Prime Video Mobile Edition - a mobile-only plan in India.
The plan has been launched at introductory price of only Rs 89.
It is a single-user mobile-only plan that allows Airtel users to stream Amazon Prime videos in SD quality.
With the launch India has become the first country in the world where Amazon has put on offer to customers a mobile-only Prime Video plan.
Airtel customers on bundled prepaid plans can avail a 30-day free trial by just signing up to Amazon from the Airtel Thanks app using their mobile number.
After the 30-day free trial, if Airtel customers wish to continue, then they will have to do a recharge of Rs 89.
This Prime Video Mobile Edition prepaid plan will give 6GB of total data, and access to Amazon Prime Video for 28 days.
There is also a Rs 299 prepaid recharge plan, which offers unlimited voice calling benefits, 1.5GB data per day and access to Amazon Prime Video.
It comes with a validity period of 28 days.
The recharges will be available on the Airtel Thanks app or at recharge points across the country.
Jay Marine, Vice President of Amazon Prime Video Worldwide, said: "India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content."
Shashwat Sharma, Chief Marketing Officer for Bharti Airtel said, "We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel's core strengths of quality customers, deep distribution and best-in-class network for video."
Airtel users can watch Prime Video on their mobile by choosing from a wide range of pre-paid bundles