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Alia Bhatt took to her social media pages and announced the name of her production house. She shared the logo of Eternal Sunshine Productions, her home banner name and wrote, "And I am so happy to announce... PRODUCTION!!! Eternal Sunshine Productions. Let us tell you tales. Happy tales. Warm and fuzzy tales. Real tales. Timeless tales. @eternalsunshineproduction." Now, Alia announced her first project and it's none other than Darlings which she is co-producing with Shah Rukh Khan's Red Chillies Entertainment.
Along with this, Alia also announced the cast of the film which include Shefali Shah, Vijay Verma and Roshan Matthew. The Raazi actor shared a teaser announcement and wrote, "This one's special! Announcing #Darlings, my first ever production under @eternalsunshineproduction, in association with my fav @iamsrk’s @redchilliesent! Starring the amazing @shefalishahofficial, @itsvijayvarma, @roshan.matthew Directed by @jasmeet_k_reen & produced by @gaurikhan, @_gauravverma."
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Darlings marks a first for many, the directorial debut of Jasmeet K Reen with a feature film and Alia Bhatt’s first as she turns producer with Eternal Sunshine Productions.
Alia Bhatt on starring in and producing Darlings stated, "I am really excited to be part of Darlings; it's a powerful story with a lot of humour and doses of dark comedy. I am thrilled to have Darlings as my first film as a producer, that too in collaboration with my favourite, Shah Rukh Khan and Red Chillies."
While Jasmeet said, "With the brilliant Alia and Shefali portraying the mother-daughter duo, along with exceptionally talented Vijay (Varma) and Roshan (Mathew) we have a dream cast and the perfect partners in crime’ if I can call them that. We couldn’t have asked for anything more and now I can’t wait to get on the floor!"